Ask yourself how many times you check Facebook each day? It’s clear that social media-controls people’s attention so why not take advantage of it. By marketing your business effectively on Facebook and other platforms, you can accelerate sales and grow your brand.
1. Make Accounts For All The Major Platforms
Don’t limit yourself to a couple of social media accounts. Aim for the big set: Facebook, Twitter, Instagram, LinkedIn, Google+, and YouTube. The more accounts you have, the greater your chances of being seen.
Make sure your accounts aren’t just skeletons. You should add content and company information as soon as possible.
2. Keep All Your Social Media Accounts Together
Now that you’ve got your accounts set up, you have the challenge of managing them. Luckily there is a range of software that can help you do this. consider HootSuite or a similar program that enables you to manage all accounts from one dashboard.
3. ALWAYS Reply To Comments And Messages
To succeed at marketing, you need to connect with customers and potential customers. If you receive a comment or message, then make sure you send a reply. Even if its negative, you still have the opportunity to change the sender’s mind and turn them into a customer.
4. Avoid Over The Top Language
The best posts provide useful information that relates to your industry and your products/services. However, that doesn’t mean that they should be in-your-face sales messages. Avoid wording such as “the best” or “it will change your life.”Subtlety is your friend when it comes to writing posts.
5. Track What Types Of Posts Are Heavily Shared And Which Go Largely Unnoticed
You should also take the time to determine which posts are popular and which aren’t. Readers will only engage with certain types of content, and you need to work out what these are. You should then start focusing on what’s most popular.
6. Stay Current So You Can Relate To Readers
You’re sure to have had a school teacher that was totally out of touch with their audience. Don’t end up in the same position. Your readers want updates and posts that relate to what’s going on in the world. Many social media marketers visit sites like consolidatetimes.comto stay up to date.
7. Use Videos
Written text is great. Photos are even better. However, videos are king. If you truly want to engage viewers then consider making a high-quality video and sharing it.
People’time is limited and so are their attention spans. Many would rather watch a video than read a post. If you have been overlooking this type of media for easier options then it may be time to up your game.
Don’t overlook the power of social media. If you truly want to grow your audience, develop your brand, and make money, then you need to market your business effectively. These methods should get you rolling on the right track.