Public Relations is the fundamental art as well as science of establishing relationships between any organization and its major audiences. Public Relations plays a very major role in helping business industries, organizations and/or companies to create a strong bound with their customers.
Public Relations can be said to involve the supervision and assessment of public attitudes, as well as maintenance of mutual understanding and relations between business industries, organizations and/or companies and the public. Health PR (Public Relations) is beneficial especially to health producers as it functions to improve communication channels and institute new ways to setting up a two-way-flow of information alongside understanding.
Health PR (Public Relations) is effective to companies selling health products in the following ways:
a) Helping companies and corporations to convey information about their products and/or services to potential or prospective customers.
b) Helping non-profit health organizations to boost support of their various programs such as fund-raising programs, awareness programs, also to increase the patronage in their services as well as purchase of their products.
c) Helping such health organization and the public to adopt mutually to each other. Credited to- Public Relations Society of America (PRSA).
d) Helping corporations to reach out to several other health agencies.
Public Relations at present time makes use of several techniques among which are focus groups and opinion polling to evaluate and sample public opinion, together with a variety of some high-tech health techniques for distribution of information on-behalf of their clients, using the internet, broadcast faxes, satellite feeds, as well as database-driven phone contacts.
The role of a Health PR specialist is pertinent in some critical situations just as public image is important to all business industries, organizations, companies and prominent personalities. Public relations agencies offer a timely and important information transmission such that helps save the life of their customers and at the same time, face of the business, organization, company or personality.
Also, all experienced public relations agencies possess formulation press releases in which they plug the company’s news, and some targeted publications list for their industry. Truly, a good public relations agency must have a very good working interaction with major reporters, thereby boosting their coverage chances. However, some public relations agencies deal only with large clients, while the smaller boutique public relations agencies specialize in specified areas.
At present, public health relations exist as a career option in either some government institutions or private companies that market their facilities, products and services actively. Public relations training programs are widely available in various educational institutions. Base on the U.S. Bureau of Labour Statistics, there were about 122,000 public relations specialists in the U.S in 1998.
Almost every public relations practitioners is recruited starting from the rank of journalism. They are highly-trained professionals with outstanding knowledge in several areas, example is an introduction to public relations software, the shareholder management at crisis times, an introduction to consumer public relations, the role of a in-house public relations expert, introduction to financial public relations, among many others.